Sales sequences, the scripted set of steps in a pre-defined cadence for sales professionals to follow, are a great high-volume way to reach many prospects. …

Your cell phone accompanies you everywhere, evenings, weekends, vacations and from job to job. So when you give someone your number, they have immediate and unique access to you. If they share that with others, those people also have access to you without your knowledge or permission. Since most people…

It is simple and obvious, but eternally true, sales is verbal and written communication between a buyer and a seller. As such, the more often we can communicate with our prospects, the more successful we will be. The easier we make it for our prospects to reach out to us…

Social selling has been a very popular phrase with the consulting class over the last couple of years. The objective to use Social channels, predominantly Linkedin in some capacity to assist with sales efforts. Specifically, how to use them is the question I’ve been asking. Typically the answer is to post content, ideally from my company, news and/or marketing collateral that will promote my company.

“Sharing is caring” yeah, yeah, why do I care?… because when you share you create an emotional connection with the individual(s)you share with. There is something you know about them that triggered the sharing activity. You just said in your sharing action, “I just thought about you”. …

Three Tips for Successful Social Selling Social selling, the art of building relationships and nurturing leads on social media platforms such as LinkedIn and Facebook, has grown over the years as social media has taken a foothold. The engagement is definitely there– 2017 statistics show that there are now over…

There is a lot of concern and rightly so on how Facebook will prioritize Publishers in their news feed. So Publishers, especially those in audience development are looking at options like Apple News, Twitter and mobile apps. All of those are good approaches to diversify and to be, not be…

The way we interact and deal with customers and prospects is ever evolving, not least, because there are so many technology options to connect and interact. 25 years ago it was snail mail, phone (no voicemail) and yes physically knocking on doors. I remember one of my first jobs as…

This article is aimed at the casual observer to give an basic understanding of the opportunities and challenges to a subject that is gaining a lot of attention, Chatbots. Why the excitement? The way we discover content online is predominantly two ways. Firstly, search, enter a keyword and you are…